A.I. in Advertising in the Philippines (Big Marketing Agency CEO Exposes All)

Today we have the CEO of one of the biggest advertising and creative agencies in the Philippines, Ronald Barreiro of Dentsu Creative Philippines! What My Former Boss Thinks of Me? We talk about the current state of advertising, self-regulation, as well as the future of the industry. Buy SIGMA Cooling Wipes here: https://shopee.ph/Sigma-Cooling-Wipes... 00:00 Intro 00:44 Biggest Lies of Ad Agencies 02:19 “Kaya Namin Yan” 03:12 Biggest Challenges of an Ad Agency CEO 06:09 Advice in Building a Marketing Agency 09:09 Resigning Clients 10:47 Rudeness Isn’t The Way 12:44 The Most Difficult Client 16:26 Regulating in Ad Standard Council 16:51 ASC Stance on AI 19:14 Regulations for IP Protection and Protected by Law 21:46 AI Starts to Look The Same and Obvious 22:51 AI to Improve the Workflow 24:34 “Pahirapan Mo Sarili Mo” 26:24 How Do You Make The Difficult Easy? 27:25 AI Jumpstarting the Process 28:25 Ad Regulations for Gambling 30:06 Who To Go to for Better Reform and Regulation 32:25 Bakit Mabagal Magbayad ang Ahensya? 35:44 Overrated Platform Wasting Money 37:24 Each Other’s Strengths and Room for Improvements 42:12 Rating Ad Lines 44:32 Favorite Ad Line of All Time 46:29 Outro