Modern Selling for Distributors and Importers

Wine & Spirits Suppliers From Around The World Will Be Exhibiting At USATT 2020. Grab This Opportunity To Meet And Network With Them. Get Your Visitor Pass here: https://bit.ly/2Q01k63 The focus of the session is exploring NEW thinking and MODERN approaches to selling. Not only has the wine & spirits industry changed significantly in the last 5-10 years but selling as a profession has changed. We'll explore these changes in depth and prepare you to be more effective in the modern environment. You'll be asked not only to open your mind to new ways of thinking and new possibilities but to "unlearn" some of the things you've been taught. Along the way, we're going to bust a few "myths" and poke our finger in the eye of some deeply held beliefs that have become obsolete. Selling today is no longer about pitching and persuading, and overcoming objections. It's not even about the features and benefits of your product. "Modern" selling is about bringing true business value to the buyer-seller relationship. The centerpiece of this new mindset is demonstrating solid business acumen through the use of data, technology, and all the best practices that go with it. Attendees will walk away with fresh thinking and powerful new ideas about how to dramatically accelerate their sales. **About Ben Salisbury** Ben Salisbury is the Founder and President of Salisbury Creative Group, Inc. based in Richardson, Texas. Ben and his team specialize in helping small-to-medium sized sales teams punch above their weight class. He is one of our key speakers at the International Bulk Wine & Spirits show in San Francisco. Know more about Ben:   / ben-salisbury-7660511   **About ABID Conference** The Alcohol Beverage Importers & Distributors Conference has been designed specifically to serve the needs of small and medium-sized wine, beer and spirits Importers and Distributors of USA. The ABID is two-day event to discuss day to day challenges, network with fellow importers and distributors from all over the country, find new ways to grow and collectively address regulatory issues. It consists of TEDx-style short talks with real insights on solutions - that importers and distributors can apply in their business and achieve profitable growth. Know more about ABID Conference: http://abidconference.com/en/ **About the Organisers: Beverage Trade Network** Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios. For More Insightful Content Subscribe to Our Channel 👇 ►Facebook:   / beveragetradenetwork   ►Instagram:   / beveragetradenetwork   ►LinkedIn:   / beveragetradenetwork-com   ►Twitter:   / beveragetrade   ►Website: https://beveragetradenetwork.com/ ►Tune into Spotify: https://open.spotify.com/show/5XuHb5t... ►Listen on Soundcloud:   / beveragetradenetwork   ►Medium:   / beveragetrade   ►Quora: http://quora.com/profile/Beverage-Tra...