The 40-Year Long Battle for ITV2 | An AMTV Documentary

ITV2 is a very familiar channel these days, but did you know it only debuted back in 1998?! It would take ITV almost 40 YEARS to get their second branded channel up and running... but why? And was it ultimately worth the wait? MY LINKS: PATREON - patreon.com/adammartynamtv TWITTER - twitter.com/AdamMartynAMTV With Thanks To Our Patrons & Staff Members: (as of 08/08/25) Assistant Floor Managers Phil Atkin Evonne Okafor Martin Spellacey Mevans2001 Alek Zapara Hannah_ecs Da Boy David Iain Shepherd The Mela Experience Dusty Verburgh Colin Heinink Spelivor CK Allyson Yates LovelyDaveAndGem Directors Rob Jefferson Kieren Dight Tristan Ayling Dungeoneer Paul Kranawetter Matt Pekarek Producers Joseph 'Gerkuman' Adams   / gerkuman   Jenny Tea James Brindley Macra99   / macra99   Callum Crayston Ryan Boundy jimmythebantam Alex Chapman A Riddle, wrapped in an Enigma, hidden by a Question Mark Matthew Elliff Alix Whitley Sparks_Cart123 James Pickup Steve Hornsby Ian Sherwood MBE AMTV Staff Members Macra Shaun Knock Daud Khan Liam De-Maine Ajmac 200017 Dec! jen evan hart 42 Radio Traffi Tim Ripley Mr Eurovision 1986 40somethingmanchild John MacLeod James Wallis Ben Steven Oliver Shadowfiend180x Swan Ronson Adam Gamer Sir Fonziedaz Matthew Elliff pigeonshouse Dave Batten Leonard Starbuck Kevin Mallon Seediffusion Liam Turner Please like, subscribe, share and check out my other videos! :D #itv2 #1998 #documentary