Pod. 266 Billy Dharmawan TALKS ABOUT REVOLUTIONIZING MALE GROOMING

In today’s episode of The Friday Podcast, Billy Dharmawan talks about beating the giant, innovation and community building. From launching its first product in the midst of uncertainty during the Covid Pandemic to now growing in size with an immersive community outreach bolstered with innovative products. Billy Dharmawan shares his story as Brand Manager of Kahf and the brand's journey to emerge from the shadows of one of Indonesia's leading woman's products in Wardah, and stapling itself as Paragon's leading mens care product. #TheFridayPodcast #MaknaTalks ---- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected] ------------------------ 0:00 Opening 5:06 Tumbuh di keluarga entrepreneur 9:02 Awal mula Kahf 15:20 Formulasi 'Hero Product' 18:14 Dibalik nama Kahf 22:44 Strategi 5P + 1P Paragon 30:12 Research and development 31:25 Komunitas Kahfbro 36:34 Tagline 'Jalan Yang ku Pilih' 38:48 Campaign detik-detik berkahf 43:26 Tahap selanjutnya untuk Kahf