19 | Mission-First Growth: Ben Camp on Scaling Recovery.com

As patients increasingly rely on search engines, AI, and online resources to find treatment, the organizations that earn trust—not simply attention—will shape the future of patient acquisition. In this episode of The elev8.io Podcast, Gary Garth sits down with Ben Camp, CEO & Co-Founder of Recovery.com, to discuss how the company has grown from a startup with a mission to eliminate deceptive treatment marketing into one of the industry's most trusted behavioral health marketplaces. Ben shares the story behind Recovery.com's mission, the acquisition of industry-leading domains like Rehabs.com and Recovery.org, the company's commitment to ethical advertising, and why transparency is becoming the defining competitive advantage for treatment providers. The conversation also explores AI, outcomes-based marketing, LegitScript certification, private equity, investment strategy, patient trust, and where behavioral healthcare marketing is headed over the next five years. Whether you're a behavioral health CEO, marketer, admissions executive, investor, or treatment center owner, this episode provides an inside look at the future of ethical patient acquisition. 🚀 Key Topics / Timestamps 00:00 – The mission that inspired the creation of Recovery.com 03:00 – Building trust in an industry challenged by deceptive marketing 05:00 – Why Recovery.com acquired Rehabs.com and Recovery.org 08:00 – Exposing dark patterns in behavioral health directories 10:00 – LegitScript certification and raising the industry's ethical standards 12:00 – Why Recovery.com introduced its Cost-Per-Result model 16:00 – Balancing patient-first rankings with advertiser performance 20:00 – How outcomes, reviews, and quality scores will shape treatment discovery 22:00 – Protecting mission and culture while scaling with investors 26:00 – Advice for behavioral health leaders raising capital 29:00 – AI, trust, and the future of patient acquisition 35:00 – Why the Recovery.com Marketing Summit continues to grow 37:00 – Ben's vision for improving access to behavioral healthcare 👇 Follow elev8.io on Social Media ● LinkedIn:   / elev8io   ● Instagram:   / elev8.io   ● YouTube:    / @elev8_io   👇 Guest Details ● Ben Camp CEO & Co-Founder Recovery.com LinkedIn:   / bencamp   Website: https://recovery.com 👇 Resources & Links ● Explore our Patient Acquisition ROI & Census Growth Calculator designed exclusively for Behavioral Health Organizations https://growthcalculator.elev8.io 🚀 Have a topic in mind? Suggest it and explore our other podcast episodes https://elev8.io/podcast/