How He Made ₹100 Crore From Selling Something You Use Every Morning | Ft. Nikhil Nanda | Nitin Joshi

In today’s episode, we sit down with Nikhil Nanda, the founder and managing director of JHS Svendgaard Laboratories Ltd, one of India’s leading oral care manufacturing companies that built a ₹100+ crore business by selling something as simple as toothbrushes. But this isn’t just a toothbrush business story. From starting with a single assembly line in Delhi to building large-scale manufacturing plants, from struggling to sell in Sadar Bazaar to becoming a contract manufacturing partner for global giants like Oral-B and P&G, this journey is all about spotting opportunity in “boring businesses” and scaling it with deep market understanding. In this conversation, he breaks down how he identified toothbrushes as a high-growth category in the 90s, why low penetration and India’s massive population made it a goldmine, and how he built Aquawhite using first-principles thinking. He shares insights on manufacturing vs branding, how contract manufacturing works behind the scenes, and why relationships not transactions are the real currency in business. He also dives deep into IPO fundraising, scaling production capacity, navigating corporate partnerships, and the harsh realities of dealing with global companies and legal battles. Key points from the podcast: 1. How Aquawhite became a ₹100+ crore oral care manufacturing company 2. Why “boring businesses” like toothbrushes can be billion-dollar opportunities 3. The 4 key parameters used to select a winning business idea 4. How low market penetration = massive growth potential 5. From ₹75 lakh investment to large-scale manufacturing units 6. How he cracked contract manufacturing with Oral-B & P&G 7. The truth about IPO fundraising and raising ₹40 crore 8. Inside India’s oral care market (₹15,000+ crore industry breakdown) 9. Why Colgate dominates and why most competitors fail 10. Lessons from scaling manufacturing in India 11. The power of relationships in building long-term business success 12. Startup challenges, legal battles & dealing with global corporations Whether you’re an entrepreneur, founder, or someone looking to build in traditional industries, this episode will completely change how you think about “small” businesses and hidden opportunities. If you enjoyed this episode, share it with someone who wants to understand real business building beyond the startup hype 🚀 _________________ About Nitin Joshi Nitin Joshi is a Visionary Entrepreneur, Impactful Business Educator, and a Dynamic Public Speaker who is redefining how people approach Entrepreneurship and Business Growth. With a unique ability to simplify complex concepts, Nitin empowers his audience with actionable insights that lead to real-world results. In just 3 months, he achieved the extraordinary milestone of 1 million followers on Instagram by consistently delivering valuable and relatable content tailored for aspiring entrepreneurs and business enthusiasts. ✨ Why Follow Nitin Joshi? Stay updated with the latest trends in business, finance, and leadership. Learn proven strategies to grow your business. Get inspired to take bold steps in your entrepreneurial journey. Join a thriving community of go-getters who are learning, growing, and achieving success every day. 🔗 Follow Nitin Joshi Here: Linktr: https://linktr.ee/nitinjoshinotes Podcast Instagram Page: @nitinjoshi_notes   / nitinjoshi_notes   Instagram: @ji_nitinjoshi   / ji_nitinjoshi   Facebook: Nitin Joshi https://www.facebook.com/profile.php?... LinkedIn: Nitin Joshi www.linkedin.com/in/nitinjoshi2128 Spotify: Nitin Joshi https://open.spotify.com/show/20J0bmC.. .................................................................................. #colgate #toothbrush #funding #business #nitinjoshi #startup #colgate 0:00 From Startup to Toothpaste IPO 19:49 What Colgate doesn't want you to know? 31:33 Why businesses scale faster in America? 36:55 How 1 customer changed our future? 41:59 The Habits that changed my life 56:32 How Trade wars create Opportunities? 1:10:02 The Export Playbook 1:13:10 The Cash Flow mistake that kills businesses 1:16:00 Luck vs Strategy: What matters more? 1:41:32 The Choices that changed Everything 1:45:01 The Daily Routine of High Performers 1:56:39 Why Most People Quit Too Early?