Why did Marathon change its name to Snickers?
Use code CHRISSPARGO at the link below to get an exclusive 60% off an annual Incogni plan: https://incogni.com/chrisspargo Patreon: / chrisspargo Ko-fi: https://ko-fi.com/chrisspargo Edited by @henryhopkin Sources https://www.madeinchicagomuseum.com/s... https://fortune.com/article/the-sweet... "Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry" by Deborah Cadbury 1990 Snickers advert • Snickers - The New Name for Marathon 1990 ... Guardian article about Mars https://www.theguardian.com/business/... Mars advert from Picturegoer - Wednesday 01 June 1938 https://www.britishnewspaperarchive.c... "Whipped fondant centre" description is from the Chocolate Wars book Mars packaging describing Milky Way's "extra layer of creamy caramel" is from here https://www.express.co.uk/life-style/... Weird Marathon advert • Marathon advert (1978?) - Michael Craze Marathon to Snickers name change advert from Daily Mirror - Friday 18 May 1990 https://www.britishnewspaperarchive.c... Marathon executive discussing the name change from Sunday Tribune - Sunday 08 July 1990 https://www.britishnewspaperarchive.c... Sky launch video from 1983 • Sky Channel UK Swindon Launch - 1983 Opal Fruits name change article from Daily Record - Saturday 13 September 1997 https://www.britishnewspaperarchive.c...
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