Hublot: A Conversa Que o Mercado Precisava Ter!

Hublot is undoubtedly one of the most controversial brands in modern watchmaking. But ultimately… do the criticisms make sense? At Relógios Sem Fronteiras (Watches Without Borders), the goal has always been to go beyond the surface—to understand the context, the history, and, above all, the positioning behind major brands. In this Relógios Sem Fronteiras video, we directly analyze the Hublot case: its decisions, its strategy, and how the brand has dealt with criticism over the years. During Geneva Watch Week, I had the opportunity to attend Watches and Wonders and gain access never before available to a Brazilian channel. This included contributions from Hublot's CEO, Julien Tornare, helping to better understand what is really behind Hublot's image. If you enjoy in-depth content about watchmaking, brand history, and the behind-the-scenes of the industry, Relógios Sem Fronteiras is your meeting point. — 🔔 Subscribe to the Watches Without Borders channel 👍 Like and share with anyone interested in watchmaking 💬 Comment: Do you think Hublot is really being treated unfairly? — Chapters: 0:00 - The Big Question 01:44 - How It All Began 03:46 - Why is Hublot criticized? 04:57 - Talking to the CEO - What did he answer? 07:16 - Hublot's Moment? 10:07 - The Next Step? 11:41 - Merger 12:21 - And Brazil? 14:36 ​​- Is it time to take Hublot more seriously? Become a Horologist member and help the channel grow and spread the values ​​of horology:    / @relogiossemfronteiras   Tracks Music: FULGOR Composer: Hiracutch Website:    / hiracutch   License: Creative Commons (POR 3.0) https://creativecommons.org/licenses/... Music developed by BreakingCopyright: https://breakingcopyright.com Song: Home Composer: Neutrin05 Website:    / @neutrin05   License: Creative Commons (POR 3.0) https://creativecommons.org/licenses/... Music developed by BreakingCopyright: https://breakingcopyright.com