Cultural Intelligence Series Episode 1. When AI goes global: Culture, trust and the limits of scale.

Introducing The Cultural Intelligence Series, a new RWS podcast where leading voices explore why Cultural Intelligence has become a defining success factor for global enterprises. Across cultures, languages and markets, organizations are realizing one truth: technology can connect the world, but only when it understands the people within it. In this first episode, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust. Marina helps us unpack: 🟣 Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate 🟣 The real-world risks of one-size-fits-all communication across markets 🟣 What leaders must rethink to ensure their global strategies truly resonate across cultures 💡 Don’t miss Marina’s recipe for cultural confidence, blending curiosity, empathy and local insight into every decision. A powerful start to our series on Cultural Intelligence. #CulturalIntelligence #RWS #GlobalLeadership #Localization #Podcast #Communication #Culture #GloballySpeaking