Why 90% of Brand Content Fails | Saanand Warrier x Anurag Bansal | WiredIN Marketing Podcast

If you want to survive the attention economy, standard growth playbooks aren't enough. In this deep dive, marketing architect Anurag Bansal rips the band-aid off the current state of digital media to explain why content has officially become a work of science, not art. We pull back the curtain on the multi-million dollar corporate creator economy to break down why most branded content is failing, the massive D2C mistakes that are actively destroying legacy giants like Nike, and the hidden operational reality inside ecosystems like Zerodha and the Zero1 Network. Whether you're a brand fighting performance marketing plateaus or a creator trying to crack the algorithm, this masterclass reveals the exact frameworks required to beat algorithmic sameness and build an audience that actually stays. Connect with the Guest ‪@businessWithBansal‬ Instagram -   / businesswithbansal   YouTube Channel -    / @businesswithbansal   About WiredIn Podcast: WiredIn Culture is a podcast where Saanand Warrier goes deep into the worlds of business, marketing, and advertising. Each episode spotlights a specific niche, from performance marketing and brand strategy to marketing communications and the fast-changing digital media landscape. Through candid conversations with industry leaders, the show surfaces actionable insights and unpacks the subtle dynamics that shape success across these fields. About Saanand Warrier Saanand Warrier is the founder and CEO of Wirality, a new media advertising agency based in Bangalore. Over the past decade, he's co-founded organisations that have collectively done an ARR upwards of INR 100 crores. Outside of his entrepreneurial ventures, Saanand is an investor in the startup ecosystem. When Saanand is not running his businesses, he hosts the "WiredIn" podcast. Over time, these shows have become platforms for some of the most accomplished personalities across media, business, sport, and culture. More importantly, they’ve become spaces for a burgeoning audience to get to know thought leaders and high-performers in a way they haven’t before. To know more about the WiredIn Podcast? Instagram:   / wiredin.culture   Follow Saanand Warrier Here: LinkedIn:   / saanandwarrier   Instagram:   / saanandwarrier   Twitter: https://x.com/SaanandWarrier [Key Moments - Timestamps] 00:00:00 Teaser 00:01:36 Introduction 00:06:51 Getting Into Content Creation 00:11:14 Content Is Science, Not Art 00:23:44 Personality Is Your MOAT 00:38:09 Hyper Craft 00:39:33 Sports 00:52:35 Popularity Means Nothing 00:56:43 Creativity Is Dead 01:04:28 Jaguar's Branding Disaster 01:07:16 Why Brand Marketing Fails 01:21:34 Zerodha's Marketing Strategy 01:32:42 Why Did Anurag Left Zerodha? 01:37:33 Service VS Product Led Advertisement 01:45:29 Legacy Brands Are Failing In India 01:48:18 Content IPs Always Beast Algorithm 01:53:12 Anurag's Production team 01:55:30 Content VS Distribution Of Content 02:05:30 Content As A Business 02:14:33 Optimization For Discovery On Social Media 02:19:02 Highest Paid Job In 2030 #marketing #contentcreation #anuragbansal