Why Donor Retention Beats Acquisition with Mike Slaughter of Dataro | Episode 27

Most nonprofits don't have a donor problem. They have a leaky bucket. James Martin talks with Mike Slaughter of Dataro about the least glamorous and most profitable idea in fundraising: keeping the donors you already have. They get into donor churn, predictive AI, and the Greenpeace story where a simple thank-you call saved more than 500 recurring donors. Plus why, in a world of automation, picking up the phone still wins. 👉 Connect with Mike:   / michael-slaughter-a485b96   Chapters: 0:00 Old Friends, Fellow San Diegans 1:30 What Dataro Does 2:40 The Greenpeace Story: A Thank-You Call That Saved 500 Donors 4:30 Retention Beats Acquisition 6:40 Your Donors Are Telling You What They'll Do 8:30 AI Is a Tool, Not a Takeover 11:50 More Isn't Better: The Direct Mail Problem 16:20 Bringing Humanity Back Through Technology 19:40 Put Yourself Out of Business 21:50 Mike's Journey: Classy, GoFundMe, Dataro 27:00 Pick Up the Phone 31:40 Series A and What's Next 🎧 Subscribe to Your Rally Point wherever you listen. 💙 Build human-centered donor communication: https://www.rallycorp.com/demo