Why Your Screen Printing Pricing Sucks - Here’s How To Fix It

Bruce and Steven chat with Nick Gawreluk who just finished his MBA thesis on print shop profitability. Spending a lot of time researching and working in the screen printing industry, Nick was able to break down pricing into a simple formula. Nick Gawreluk LinkedIn:   / nick-gawreluk-7631801a   SPONSORS: GraphxSource: https://www.graphxsource.com/ Use PRINTAVOPOD for 50% off your first order Easiway: https://www.easiway.com/ Multicraft: https://www.multicraftink.com/ Mention Printavo and get 10% off your first order! Supacolor: https://supacolor.com/ Use PRINTAVO15 for 15% off your order Supacolors guide to heat transfers: https://www.supacolor.com/printhustlers Bruce Ackerman   / bcackerman   /   / bcackerman_   Steven Farag   / stevenfarag   /   / steven.ink_   00:00:00 Intro 00:06:02 A Thesis on Pricing 00:08:41 The Way You're Thinking About Profit is Wrong 00:12:11 Contribution Margin 00:20:02 I've got my margin, now what? 00:28:56 Application 00:41:25 Scope of Research 00:43:56 Where can you learn more? Try Printavo: https://www.printavo.com NEW! Printavo for iPhone: https://apps.apple.com/us/app/printav... NEW! Printavo for Android: https://play.google.com/store/apps/de... Follow us on Instagram for all of the latest updates:   / printavo   Subscribe to The Weekly: https://www.printavo.com/blog/newsletter #screenprinting #printlife #printhustlers #printavo #screenprintlife #dtg #embroidery #merch #ecommerce #printshop #screenprint Subscribe to the Printavo channel for more amazing interviews, shop tours, and tips for your screen printing business.