How Sports Teams Make Money in the Streaming Age | Barry Gilbert and Tsvetta

Barry Gilbert from TNT Sports breaks down the economics of sport, fan psychology, and AI in sports — and what it all means for the attention economy reshaping media today. As Director of Sales Research at Warner Bros. Discovery, Barry reveals what drives the modern sports fan, how teams and sports networks actually make money, and why your attention span has become the most valuable in media. We dig into why sports streaming has fragmented beyond recognition, how the NBA rights shakeup changed where you watch the game, and what brands measure beyond impressions. Barry also explains how TNT Sports is blending social-first content with linear TV in 2026, why authenticity builds deeper fan loyalty, and how AI in sports is transforming the way advertisers connect with audiences and surface insights from massive data sets. 00:00 The Business of Attention 01:42 What "Sales Research" Really Means 04:09 Profiling the Modern Sports Fan 05:43 How Younger Fans Consume Sports 09:26 Ad Exclusivity & Beating Fan Fatigue 11:35 Social-First Content Hits Linear TV 15:55 AI & Data in Sports Media 19:45 What Brands Really Care About 29:54 Why You Can't Find the Game Anymore 34:23 Sports as a Global Language 🎙 Hosts: Tsvetta Kaleynska — Consumer Data & Social Listening Expert 📡 About The Money Signal: From Main Street to Wall Street — where real stories meet market intelligence. Produced by GLORION MEDIA 🔗 Follow & Listen: 🌐 Website: moneysignalpodcast.com 📸 Instagram: instagram.com/moneysignal.podcast 🎧 Spotify: open.spotify.com/show/4RAN6U0MUssswgOLFFcyFJ Disclaimer The content presented on The Money Signal: From Main Street to Wall Street is for informational and entertainment purposes only and does not constitute financial, investment, legal, tax, or other professional advice. The views expressed by hosts and guests are their own and do not necessarily reflect the views of GLORION Media or its affiliates. Any discussion of companies, securities, markets, or investment strategies is intended solely as commentary and should not be interpreted as a recommendation to buy, sell, or hold any financial instrument. Listeners and viewers should conduct their own research and consult with qualified financial or professional advisers before making any investment or business decisions. Past performance is not indicative of future results. GLORION Media, its hosts, producers, and affiliates may have business relationships with companies discussed on the program, including advertising or promotional partnerships. © GLORION Media LLC. All rights reserved. No part of this content may be reproduced, re-uploaded, or distributed without prior written consent. #SportsBusiness #SportsFans #SportsMedia #MarketingInSports