Six Rivers: Sir Jim Ratcliffe on Saving Atlantic Salmon

In this short interview with Sir Jim Ratcliffe he discusses the work of the Six Rivers project and why he has spent the last decade helping to restore wild Atlantic salmon populations in Iceland. He explains the remarkable life cycle of the salmon, the challenges facing the species across Europe and North America, and how practical conservation measures, from reducing fishing pressure to planting trees and building fish ladders, are helping rivers recover. A fascinating insight into his environmental initiative and the belief that conservation succeeds when people give nature the space to recover. #SixRivers #AtlanticSalmon #Conservation #Iceland #Wildlife #INEOS #SirJimRatcliffe #Sustainability #NatureRecovery #EnvironmentalProjects