Business Content: Everything You Need To Know

How are social media algorithms changing? How much content does a client need to see from you? And which format should you focus on? For the last few years, short form content has been one of the most powerful mediums for entrepreneurs to build their personal brand and reach their clients. But media is changing and short form content isn't the highest leverage format to focus on. In this video Henry Sims will share why focusing on long form YouTube will help you build your authority more effectively. Chapters: 0:00 - Introduction 0:33 - How the social media algorithms are changing 2:01 - Short Form content is "Interruption Marketing" 4:23 - The 7-11-4 Rule from Google 6:42 - Short Form vs Long Form Content 7:15 - Search traffic lead to better viewers 8:24 - Build trust with fewer videos 9:05 - Evergreen content Gain access to the "Brand Launch Guide" here: https://henrysims.com/brand-launch-gu... To discuss working together, reach out here: https://henrysims.com/?utm_source=you... #henrysims #personalbranding #contentmarketing