How To Get Directory Customers On Autopilot!

If you’ve launched a directory but don’t know how to start building relationships with the businesses you’ve listed — this video is for you. In this step-by-step walkthrough, I’ll show you how to turn your static listings into real business connections using a cold outreach system that combines personalization, automation, and video. You’ll learn how to: 1. Write cold emails that feel warm and personal 2. Use Tella to record custom intro videos 3. Auto-generate thumbnails using Urlbox + Placid 4. Automate your emails with Airtable and Make.com 5. Track responses and follow up like a pro This is the exact system I use to grow The Running Directory — and you can copy it for your own project. THANKS TO THE SPONSOR OF THIS VIDEO: TELLA: https://www.connorfinlayson.com/a/tella 🧰 Tools I Used in This Video Tella (video outreach): https://www.connorfinlayson.com/a/tella Airtable (contact + listing database): https://www.connorfinlayson.com/a/air... Make.com (automation workflows): https://www.connorfinlayson.com/a/make Placid (automated thumbnails): https://www.connorfinlayson.com/a/placid Urlbox (webpage screenshots): https://www.urlbox.io/ 🧠 Want to Learn How to Build a Directory Like This? Check out my full course → Local Directory Playbook: https://www.connorfinlayson.com/cours... Learn how to go from idea to launched MVP — and monetize it. ⏱️ Chapters 0:00 – Intro 0:45 – Why You Need Outreach After Launch 1:36 – What This Video Will Cover 2:37 – My Favorite Tool for Outreach Videos (Tella) 3:38 – What Makes a Cold Email Work 4:44 – Example of My Actual Outreach Email 7:59 – Why Video Boosts Replies 9:42 – How I Record Videos in Tella 13:34 – How to Personalize Videos Fast (Tella Duplicate Trick) 14:05 – Tracking Who to Follow Up With 15:46 – Auto-Generate Listing Thumbnails (Urlbox + Placid) 17:26 – Create Personalized Email Drafts with Make + Airtable 18:49 – Test Before You Automate Sending 20:29 – Final Tips + Bonus Shoutouts