Phison CEO Keynote at CFMS 2026 | From Price to Value: A New Era of Storage

Phison CEO K.S. Pua took the stage at CFMS 2026 to deliver a keynote centered on a defining shift in the storage industry, from price to value in the age of AI. K.S. emphasized that as AI adoption accelerates globally, storage is no longer just a medium for data, it has become a foundational element that directly determines AI performance, scalability, and cost efficiency. Traditional memory architectures, not designed for AI workloads, are increasingly unable to support the demands of large-scale models and long-context inference. In response, Phison is redefining memory architecture through its Pascari aiDAPTIV. By introducing a multi-tier memory framework, Phison enables dynamic data orchestration across memory layers, effectively expanding usable memory capacity without requiring additional GPU hardware. This allows larger models and longer context inference to run efficiently on edge and on-prem systems. At the core of his message was a clear industry inflection point. The NAND market, long driven by price competition and economies of scale, is rapidly transitioning toward a value-driven model. In this new era, storage is evolving from a passive component into a critical engine for AI performance and efficiency. Looking ahead, as AI applications continue to scale, token consumption is expected to grow exponentially, driving sustained demand for higher storage capacity and performance. The NAND Flash industry is entering a new phase of value redefinition, unlocking new growth opportunities in the AI era. In this transformation, Phison remains committed to innovation at its core, continuing to define the new standard for storage in the age of AI. #Phison #Pascari #aiDAPTIV #Storage