The Whitelisting Playbook: Scaling Influencer ROI with Paid Media

Welcome back to another Influencer Hero webinar! In this session, Nicole Ryder (Associate Director at Influencer Hero) is joined by Nick Raschke, Co-Founder & COO of DOE Media, to break down how brands are using influencer whitelisting to improve paid social performance and scale creator campaigns. As customer acquisition costs continue to rise, more brands are combining creator content with paid media to reach new audiences, improve conversions, and generate more revenue. In this webinar, you'll learn: ➡️ What influencer whitelisting is and why it works ➡️ How creator ads compare to traditional branded ads ➡️ Different whitelisting methods and partnership ad strategies ➡️ How to find, test, and retain high-performing creators ➡️ Creator compensation, usage rights, and licensing considerations ➡️ The metrics that matter most when measuring performance ➡️ Common mistakes brands make when scaling creator ads Whether you're already running influencer campaigns or exploring creator ads for the first time, this session provides a practical framework for building a scalable whitelisting strategy. 📌 Timestamps 00:00 Introduction 03:12 What Is Whitelisting? 10:10 Finding Winning Creator Content 13:34 Building Long-Term Creator Relationships 19:30 Recruiting Creators for Whitelisting 23:44 Compensation & Usage Rights 31:35 Key Metrics to Track 37:30 Common Mistakes Brands Make 42:12 Best Platforms for Whitelisting 45:52 Final Thoughts 👉 The 2026 Guide to Whitelisting: https://www.influencer-hero.com/resou... 💬 Follow Influencer Hero LinkedIn: http://influencer-hero.com/liih Website: https://www.influencer-hero.com/ Help Desk: https://help.influencer-hero.com/en/ 🔗 Follow DOE Media LinkedIn:   / doemediachicago   Website: https://doemedia.com/ 🔗 Follow Our Speakers Nicole Ryder:   / nicole-ryder   Nick Shackelford:   / nick-raschke   🔔 Subscribe for more webinars, influencer marketing strategies, paid social insights, and creator economy trends. #influencermarketing #whitelisting #creatormarketing #paidsocial #metaads #tiktokadslibrary #dtcmarketing #influencerhero