Nicky Diamonds: Rise of Diamond Supply Co, SF Street Skating, Streetwear Design Tips

History of the Bay Podcast Ep. 118: Nick Tershay aka Nicky Diamonds is the founder of Diamond Supply Co., one of the most recognized brands in streetwear and skateboarding. Growing up in San Francisco in different group homes, he found a family in the emerging skate scene at Embarcadero. After turning pro and skating for different brands, Nick decided to start his own brand after designing hardware for skateboards. Inspired by a Sade song, he created Diamond and started making shirts with his logo. The shirts became incredibly popular, leading Nick to Los Angeles where he has been at the forefront of streetwear, fashion, and skating ever since. For promo opportunities on the podcast, e-mail [email protected] -- History of the Bay Spotify Playlist: https://open.spotify.com/playlist/3ZU... Online Store: https://dregsone.myshopify.com Follow Dregs One: Spotify: https://open.spotify.com/artist/1UNuC... Instagram:   / dregs_one   TikTok:   / dregs_one   Twitter:   / dregs_one   Facebook:   / dregsone415   0:00 Nick’s roots in SF 4:13 Growing up in the city 8:28 Early skating 12:39 Embarcadero 18:17 Starting Diamond Supply Co 30:04 Skate fashion 42:48 Beginnings of streetwear 47:50 Developing a brand 56:49 Collaborations 1:03:41 Relaunching the brand #diamondsupply #streetwear #skateboarding #podcast #interview