People-first media: How to solve for brand visibility

Why does your content output keep growing while your brand's reach, trust, and visibility stay flat? In this episode, Mark Kilens (VP of Marketing at EasyLlama, founder of TACK) breaks down why brand visibility isn't a content problem anymore — it's a trust transfer problem. The internet runs on people, not brand handles. Buyers don't discover ideas through companies anymore; they follow practitioners, experts, and people who've earned credibility the hard way. Mark explains why brands inherit trust from people instead of generating it themselves, why customers are the most underused asset in B2B marketing, and why one person "crushing it" will always beat five people posting consistently. We get into: Why social media's entire architecture now favors people over brands The HubSpot Academy lesson that shaped Mark's thinking on customer-led growth Why thought leadership without education is just noise How to choose which voices in your company are actually worth investing in Why owning your audience matters more than ever as social attention gets more expensive How to think about content like a media company, not a campaign machine If you're a CMO or founder trying to figure out why "more content" isn't moving the needle, this conversation will change how you think about where brand visibility actually comes from. 🎙️ A Share Your Genius production 👉 Subscribe for more conversations on B2B brand strategy, content, and growth #B2BMarketing #BrandVisibility #ContentStrategy #ThoughtLeadership #MarketingPodcast