What Car Dealers Do to Make Every Buyer Feel Like They Got a Deal

Almost every car buyer leaves the dealership feeling like they won. Most of them did not. In this video David, a former car salesman and finance manager with fifteen years inside franchise dealerships, explains the six psychological tactics dealerships use to make every buyer feel like they got a deal — regardless of what the deal actually cost them. This is not about one specific fee or one specific trick. This is the system behind all of it. This video is for educational purposes only and is not financial or legal advice. Consult a qualified professional before making any decisions about your specific situation.