Negotiation engineering | Michael Ambühl | TEDxZurich

Negotiation is commonplace in everyday life. A mathematical approach to negotiation, which Professor Ambühl calls “Negotiation Engineering”, re-imagines negotiation processes and outcomes. This talk highlights both personal and international case studies on how Negotiation Engineering can evaluate and even predict negotiation outcomes. Michael Ambühl is a Professor of Negotiation and Conflict Management at the Department of Management, Technology, and Economics of ETH Zurich. His research centers on the theoretical background of Negotiation Engineering, different technical and applied negotiation schools of thought, mediation and conflict management, with the practical appreciation of negotiation based on his mathematical background and more than 30 years of experience as a Swiss diplomat and negotiator. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx