Как Россия изобрела, потеряла и разбила водку «Столичная»

Stolichnaya was created as a means of earning foreign currency for the USSR. But over time, it became a true Western legend: sold by Pepsi, advertised as "the vodka of the Russian people," drank by James Bond on a Soviet submarine, and in the US, it controlled up to 80% of the imported vodka market. The paradox is that the brand outlived the USSR, but could not survive the collapse of the system that created it. Lost rights, twenty years of legal battles, a standoff between the Russian government and Yuri Shefler, a 2013 boycott, a rebranding to Stoli, and an attempt to renounce its own Russian identity for the sake of survival. How did a vodka created for export become a cultural phenomenon in the US? Why did Pepsi play a key role in its success? How did Absolut manage to defeat a brand with a real history? Who sold Stolichnaya for next to nothing, and why? And why has one of the most famous Russian brands effectively lost its name today? This episode tells the story of Stolichnaya: from its Soviet export triumph to one of the most high-profile brand conflicts in world history. Timecodes: 00:00 - The History of Stolichnaya Vodka 02:30 - The Birth of a Brand 07:14 - The Cold War and the Export Breakthrough 10:08 - Western Culture and Status 14:39 - Smirnoff as a Mirror 17:54 - Stolichnaya Becomes a Star 22:26 - The Disintegration and Loss of a Brand 25:24 - The 2013 Boycott and Pelevin 28:28 - 2022: Rebranding as Survival 30:45 - Not So Short a Duration... 32:36 - Unexpected Conclusions My Platforms: ➡️ TG: https://t.me/tsarev_pro_marketing ➡️ Facebook:   / tsarev.guru   ➡️ Website: www.alexandertsarev.com See also: The Big History of Absolut - How the Swedes Conquered the Entire Vodka Market:    • Как продать пустоту: гениальный маркетинг ...   Rasputin Vodka: Rise, Counterfeits, and Disappearance    • Vodka Rasputin: взлёт, подделки и исчезнов...   Lux Visa Agency Channel: https://t.me/luxera_voyage Playlist:    • Столичная Водка (1988)   #stolichnaya #stoli #vodka #TsarevProMarketing #smirnoff #absolut