Era autonomii, czyli rewolucja w marketing automation | Mike Korba, Positive User (odc. 59)

Marketing automation is no longer just a set of rules and scenarios triggered by the system operator's click. In the era of artificial intelligence and AI agents, we are entering a new stage of marketing technology development – ​​from automation to autonomy. In the latest episode of "Marketer+ Podcast," we talk with Michał Korba, co-founder of Positive User, about how AI is transforming CRM and marketing automation systems, whether SaaS tools have a chance of surviving the upcoming transformation, and what competencies will be crucial for marketers in the coming years. In this episode, you'll learn: ➡️ why marketing automation is becoming the standard today, not a competitive advantage, ➡️ how AI is changing the way CRM systems and marketing automation platforms work, ➡️ what AI agents are and how they can support marketers in their daily work, ➡️ what role data plays today and why its quality is becoming crucial, ➡️ why marketers should become goal architects rather than tool operators, ➡️ what competencies will be most valuable in the agent era, ➡️ what the "SaaS apocalypse" phenomenon is and how it will impact the marketing technology market, ➡️ how to build automation step by step instead of implementing large projects all at once, ➡️ why the future belongs to companies that can combine technology with a good understanding of business goals, ➡️ what the rebranding of User.com to Positive means User and how it fits into the evolving martech market. Order the new issue of "Marketer+" on marketing and communication automation: https://sklep.marketerplus.pl/markete... Learn more about Positive User: https://www.user.com/pl --------------------------------------------------------------------------------------------------------- Guest: Mike Korba Co-founder of Positive User and Global Industry Thought Leadership at Positive. Marketing automation expert with experience in advertising agencies, tool vendors, and marketing departments of major Polish brands. Speaker at WebSummit, Infoshare, SaaStock, and How to Web. Lecturer at AGH University of Science and Technology, Collegium Civitas, and WSB University. He advises strategic clients on implementing data-driven marketing and hyperpersonalized automation. He shares his knowledge on the podcast martechwelldone.pl and during training sessions with EY and the LABA Business School.   / michalkorba   -------------------------------------------------------------------------------------------------------------------------------- About "Marketer+ Podcast" "Marketer+ Podcast" is a show where a passion for marketing meets practical knowledge. Industry experts reveal the secrets of effective marketing activities to listeners, sharing their extensive experience and valuable tips. Each episode covers a different aspect of marketing. 🚀 Listen to "Marketer+ Podcast" to explore key aspects of marketing and effectively transform theory into practice. Presenter: Sławomir Kruczek   / slawomir-kruczek   ------------------------------------------------------------------------------------------ About "Marketer+" "Marketer+" is a proven guide to the world of effective marketing and advertising. Since 2011, we have been creating practical and accessible content about effective marketing. This educational platform for marketers gives you access to a comprehensive marketing knowledge base. Practitioners, top experts in their fields, write and train for us. In the magazine and online service, we present tools, effective techniques, and solutions that can be successfully implemented in any company. As part of training and courses, practitioners demonstrate how to conduct effective marketing activities based on their extensive experience in Polish and international markets. ---------------------------------------------------------------------------------------------------------- 🎙️ Want to participate? Write to: [email protected] ➡️ Cooperation: [email protected] 🌐 Visit our website: https://marketerplus.pl 📰 Sign up for our newsletter: https://marketerplus.pl/newsletter 📚 Order our products: https://sklep.marketerplus.pl ------------------------------------------------------------------------------------------ Follow us on social media: Facebook 👉   / marketerplus   Instagram 👉   / marketerplus   LinkedIn 👉   / marketer-plus   X 👉 https://x.com/magazynmarketer --------------------------------------------------------------------------------------------------------- You can also find "Marketer+ Podcast" on: 🎧 Spotify: https://open.spotify.com/show/7vyN79w... 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast...