Beyond Video: Scaling AI-Native Content Format with Google & LUMA Partners | Cannes Lions 2026

Every major shift in marketing has been driven by a new format. Text. Image. Video. Each one unlocked a new performance frontier. So what comes next? Recorded live at Cannes Lions 2026, this panel makes the case that the next breakthrough isn't a better video. It's an entirely new modality. Shourya, founder and CEO of Flam, is joined by Terence Kawaja (LUMA Partners) and Jitendra Kumar (Google) to unpack Flam's AI-native content format: a high-fidelity, interactive 3D experience that streams in under 300 milliseconds with no app and no download, distributable across every channel at the scale of the internet. Topics discussed: . What makes Flam a new modality on the internet, and why format shifts drive marketing performance . How Flam outperforms video as a format (3x watch time, 25% higher ROAS) . Adoption across 100+ enterprises & land-and-expand story: how Google scaled from pixel ads to YouTube, Gemini, and now bringing it to their agency partners . . Why no new infrastructure is required to deploy Flam at scale . Top, mid, and bottom-funnel use cases, and how interactivity reshapes ROI measurement . How deeper engagement data could feed back into product design . The mindset shift marketers need to embrace AI-native formats . Global scalability across markets and languages, powered by generative models . How Flam grows through word of mouth, agency, and publisher partners Learn more about Flam: https://flamapp.ai/ #CannesLions #Flam #AINative #Marketing