O que é o nolt? O new older living trend

Discover the movement that redefines longevity and combats ageism in the job market! A new way of looking at aging is gaining strength worldwide: NOLT (New Older Living Trend). In today's video, Headhunter and speaker Ester Morgan discusses this sociocultural movement that breaks with outdated stereotypes and repositions people 60+, 70+, and even 80+ as protagonists of their own stories. More than just a label, NOLT reflects an active, productive, and curious generation that refuses to accept the isolation or obsolescence often associated with age. During the interview, Ester highlights the impact of the so-called "silver economy," which moves trillions of dollars globally and has forced the market to rethink products and services for a public with high purchasing power and a desire to consume. However, the expert warns about the persistence of ageism, especially in the Brazilian job market, where only 10% of companies report hiring employees over 50 years old. "The prejudice against technology is a myth; we are a committed generation, with high emotional intelligence and ease in conflict resolution," says Ester. For those who wish to prepare for longevity, the advice is to start planning early, around 30 or 40 years old, focusing on financial health and continuous education. The NOLT movement invites society to value age diversity and understand that maturity is a phase of vitality, new experiences, and constant learning.