Why Your Receipt Could Be Your Best Marketing Asset | Slip CEO Tash Grossman Explains

#ecommercestrategy #retailtech #digitalreceipts Why Your Receipt Could Be Your Best Marketing Asset | Slip CEO Tash Grossman Explains Most retailers treat receipts as an afterthought. But what if your receipt was actually your highest-performing marketing channel? This week we're joined by Tash Grossman, Founder and CEO of Slip — a platform transforming digital receipts into a powerful post-purchase marketing channel for physical retail. Tash's founder journey started with a simple frustration: losing a receipt and being refused a return at Zara. That moment sparked an idea that's now helping major retailers like Aldo boost data capture by up to 600% and hit 92% marketing opt-in rates in store. In this episode, we dig into how digital receipts are quietly becoming one of the most underrated tools in ecommerce and retail. ===================================== 🎙️ What You Will Learn From This Episode: 👇 ➠ Why Tash frames Slip as a marketing channel, not a digital receipt tool ➠ The real story behind losing a receipt at Zara — and how it sparked a startup ➠ Why service-based messages get 10x higher engagement than generic marketing ➠ How retailers are increasing marketing opt-in rates by up to 600% in store ➠ The hidden battle between ecom and CRM teams over who "owns" post-purchase ➠ How personalised, dynamic receipts drive loyalty, upsells and retention ➠ Why receipts could become the next big retail media opportunity ➠ What it actually takes to integrate a new retail tech platform — in 20 minutes ===================================== ⏱️ Timestamps: 👇 🕐 00:40 — Transforming shopping receipts 🕐 03:25 — The journey to founding Slip 🕐 07:20 — Learning from mistakes as a founder 🕐 11:20 — Retailers and the value of receipts 🕐 16:35 — Overcoming retail barriers 🕐 21:00 — Enhancing customer engagement 🕐 26:30 — Leveraging loyalty programs 🕐 31:19 — Exploring subscription opportunities 🕐 35:30 — The future of retail media 🕐 37:15 — Integration and implementation challenges ===================================== ✦ About Tash Grossman: 👇 Tash Grossman is the Founder and CEO of Slip, a digital receipts platform reimagining post-purchase customer experience for physical retail. Before founding Slip, Tash worked in management consulting with a focus on digital transformation. She's now helping global retailers turn everyday receipts into a high-performing marketing, loyalty and retail media channel. ===================================== 🎙️ Listen to more episodes: 👇 ➠ https://insidecommerce.fm/ ===================================== ✦ Connect With Us: 👇 🔘 LinkedIn ➠   / inside-commerce   #PostPurchaseCX #RetailMedia #LoyaltyMarketing #SlipReceipts #RetailInnovation #EcommercePodcast #InsideCommerce #OmnichannelRetail #CustomerRetention