Your Marketing Team Is About to Get Cut (Here's Why That's a Mistake)

Eric and Mike have a hunch that communications is more valuable than most organizations give it credit for. So they do what any good hosts would do and bring in Sheila Johnston, someone who can actually back that up. The conversation gets into why so many organizations treat marketing and communications as an afterthought, what it looks like when a company builds it into the foundation instead, and why that difference tends to show up directly in revenue and longevity. There is also a thread about brand equity, what it actually means, and why checking off a mission and values retreat does not quite cut it. If that was not enough, the episode also teases something new on the horizon that solo marketers will not want to miss. Links mentioned in the show: www.revenuespeaks.com _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled with valuable insights and tips! 👉    / @marketingteamofone   Subscribe to YouTube and hit the bell icon to stay updated. Connect with Us on LinkedIn: Join our professional network and stay connected with the latest updates: 🔗   / michael-d-hendry   🔗   / eric-grotenhuis-pagedesign   🔗  / marketingteamofone   Download Free Tools: Enhance your marketing efforts with our exclusive free tools. Get access now! 📥 Download Free Tools - www.marketingteamofone.net/freebies _____________________________________ Join Our Reddit Community: Engage in discussions, ask questions, and connect with fellow marketers: 👾   / marketingteamofone   Visit Our Website: For more resources, articles, and information, check out our website: 🌐 www.marketingteamofone.com Buy our Merch: If you want to show your support and represent the show, check out our merch store: 🧢 https://marketing-team-of-one-show.pr... _____________________________________ Listen to Our Podcast: 🍏 Apple Podcasts - https://podcasts.apple.com/us/podcast... 🎧 Spotify - https://open.spotify.com/show/3BEYh7N... _____________________________________ Referral Links: If you are considering signing up for this service, please use our referral link to help out the channel. These are some of the many products we use daily, and you can trust that they will serve you well. Fathom - The #1 rated AI notetaker. Instantly summarize your meetings so you can focus on the conversation instead of taking notes. https://fathom.partnerlinks.io/2mzzhd... _____________________________________ 00:00 Intro 01:08 Why ROI Gets Cut 02:38 Investing in Downturns 03:20 Meet Sheila Johnston 04:43 Comms as Strategy 06:25 Brand Equity and Trust 07:25 Mission Is Not Enough 09:14 North Star Messaging 11:46 Audit Budget and Culture 13:33 How Much to Spend 15:15 Status Quo vs Legacy 16:02 Comms As Infrastructure 16:46 Marketing Drives Revenue 17:34 Beyond Checkbox Marketing 18:48 Chasing Event Attendance 19:31 Case Study Associations West 21:10 Launching Revenue Speaks 22:50 Who The Show Serves 28:19 Systems Over Tactics 30:13 Clarity And Execution 33:00 Where To Subscribe 33:46 Revenue Test One Liners 34:29 Closing Thoughts And Outro