Why SEO KPIs Need to Change for 2025

SEO is evolving rapidly, and the metrics we relied on in 2020 no longer tell the full story. Generative AI, data scarcity, and privacy changes have revolutionized the way we approach search. Are you still tracking outdated KPIs like rankings and traffic alone? It’s time to shift focus to what truly matters. In this video, Ryan Shelley from SM Marketing breaks down: • The rise of generative AI and how it’s reshaping search behavior • Why traditional SEO KPIs like traffic and rankings fall short in today’s landscape • The new KPIs for 2025, including engagement metrics, SERP feature visibility, and revenue alignment • How to coach your team and leadership to embrace these changes 🎯 Learn how to measure what matters and lead your organization to measurable growth in the AI-driven search era. 💬 What KPIs are you using? Let’s discuss in the comments! 👍 If you found this video helpful, make sure to like, subscribe, and share. Timestamps 00:00 - Introduction: Why 2025 Requires New SEO KPIs 00:20 - The Problem with Old KPIs (Rankings and Traffic) 00:50 - How Generative AI is Changing Search Behavior 01:21 - Data Scarcity and Its Impact on SEO Metrics 01:45 - Privacy Changes and the Complexity of Search 02:11 - What’s Driving the Shift in SEO Metrics? 02:46 - New KPI #1: Engagement Metrics (Scroll Depth, Time on Page, Interaction Rates) 03:29 - New KPI #2: SERP Feature Visibility (Knowledge Panels, FAQs, AI Summaries) 03:38 - New KPI #3: Revenue Alignment (Conversion Rates, Lead Quality, Customer LTV) 04:05 - Coaching Your Team and Leadership on New Metrics 04:27 - Education: Shifting from Old Metrics to New Ones 04:47 - Training Your Team to Track Engagement and SERP Visibility 05:09 - Celebrating Wins That Align with Business Outcomes 05:29 - Conclusion: Refining SEO Success for 2025 05:50 - Call to Action: Share Your KPIs and Subscribe