The #1 Mistake That Hides Most of Your Federal Market

“Drones” isn’t a NAICS code — it’s a market spread across 70+ codes worth $245M in FY2025, and the one “obvious” code is just 28% of it. If your alerts are set on that one code, you’re missing 72% of your market. Let me show you the fix. 🔗 Try Mindy now, free: https://getmindy.ai Most federal BD tools make you pick your NAICS code first — and most people pick one, pick the wrong one, and silently miss three-quarters of their market. Mindy flips it. You type what you do in plain words — “drones,” “janitorial,” “medical supplies” — and she finds the real federal market behind it from live USASpending award data. The drone proof point, straight from FY2025 USASpending: • “Drones” = $245M across 70+ different buying NAICS codes • The obvious code (336411 Aircraft Manufacturing) is only 28% of the market • The other 72% hides in Search & Detection, R&D, Computer Programming, even Air Transport and Fabricated Metal • Set alerts on the one obvious code and you miss 3 out of every 4 drone dollars And it’s not a drone fluke — the pattern holds everywhere: • Cybersecurity → 72+ codes, $2.07B, obvious code only 26% (you’d miss 74% / $1.5B) • Medical supplies → 48+ codes, $25M, obvious code only 26% (you’d miss 74%) In this stream we cover: • The Hidden 72% — why one NAICS code costs you most of your market • NAICS vs PSC — why pros search by what was BOUGHT (PSC 1550 Unmanned Aircraft), not the vendor’s industry bucket • Keyword-first research — find your codes without knowing your codes • Office-level buyer intel — past “the Army spends $X” down to the actual contracting office, its real spend, and the small-business (OSBP) contact • Auto-setup — paste your capability statement and Mindy grounds your codes, location, and certs in real spending in ~30 seconds ⏰ TIMESTAMPS (added after stream): 0:00 — Going live [fill in after stream] 0:00 - Introduction to the number one federal market mistake 1:08 - Why NAICS-only searches hide 72 percent of your opportunities 2:16 - Drone example live on USASpending showing 70 plus codes 4:49 - Medical supplies and cybersecurity reveal the same hidden pattern 6:08 - NAICS versus PSC codes and how pros search differently 7:01 - How to set up keyword-first searches inside Mindy 13:36 - What this mistake is actually costing you in missed contracts 17:05 - Live Mindy demo showing market coverage and agency tracking 23:14 - Why civilian agencies beat DOD for small business entry 29:57 - Using agency pain points to win sole source and IDIQ contracts 38:47 - Sources sought strategy and the rule of two advantage in Mindy 53:43 - Mindy 1.0 launch details and how to sign up for free alerts ——— Every code, every dollar on screen comes from USASpending’s live award data — FY-labeled, with the dollar amount as proof. Mindy never guesses your market. She shows you where the money actually flows. 🔗 The full launch is Thursday, June 19 (Juneteenth).