ベイシア新業態で「安さの追求」 段ボールのまま陳列、ポイント制度や宅配も廃止で徹底的にコストカット 一方ドン・キホーテは「コスパ」最重視｜TBS NEWS DIG
Beisia, a supermarket chain primarily operating in the Kanto region, has opened a new brand. This "new brand" trend in the retail industry...the keyword is "pursuit of low prices." Even on a weekday morning, this long line had formed in the suburbs of Saitama! The selling points of the supermarket that opened today are… Shopper: "I saw the flyer this morning and thought, 'Wow, so cheap!' I came right away. My son saw the flyer and said, 'This is good.'" The bento box they were looking for, piled high with spaghetti and pork cutlet, was only 320 yen! And this "1-kilogram curry," overflowing with rice and curry sauce, was only 633 yen! With its dramatically low prices, this supermarket, which boasts "super cheap" prices, is a discount-type store of Beisia, a chain primarily operating in the Kanto region. It offers 8,500 carefully selected items, including fresh produce and prepared foods, at prices up to 20% lower than other stores within the group. Shopper: "It feels like the prices are a little lower than Beisia. Since prices are rising, I think I might come in if it's cheap." Why were they able to lower prices so much when they sell the same products? Reporter: "Some people are buying by the box. They're buying tomatoes by the box." The store is like a "logistics warehouse." Vegetables and beer are still in their boxes and cardboard packaging. Even sliced bread is displayed on the same trays it was transported on, saving time and effort on stocking. Furthermore, they eliminated the point system and home delivery service, drastically cutting costs. Beisia's Keiichi Yasuda, General Manager of Sales Planning: "We're feeling a decline in customer numbers (at Beisia). We want to review what might be excessive services and challenge ourselves to create stores that focus more on 'price'." Amidst prolonged high prices, the supermarket industry is currently seeing a rush of new business models that emphasize "cheapness" itself. Don Quijote is strengthening its food offerings by leveraging the group's procurement capabilities. Rice balls start at just 85 yen, and bento boxes are in the 300 yen range, emphasizing "cost performance" above all else. Trial, which acquired Seiyu last year, is also aiming to expand its market share with low-priced items like katsudon (pork cutlet rice bowl) and leveraging its IT strengths. The competition among supermarkets, as they seek new models, is likely to intensify even further. ▼TBS NEWS DIG Official Website: https://newsdig.tbs.co.jp/ ▼Subscribe to our channel [Easier access to the latest news] / @tbsnewsdig ▼NEWS DIG Latest News [Important information close at hand] https://www.google.com/preferences/so... ▼Submit information here: "TBS Insiders" https://www.tbs.co.jp/news_sp/tbs-ins... ▼Submit video here: "TBS Scoop Submission" https://www.tbs.co.jp/news_sp/toukou.... #news #TBS #newsdig
