UGANDA EMBASSY INTENSIFIES TOURISM PROMOTION AS EUROPEAN TRAVELLER NUMBERS RISE

Uganda Continues To Tell Its Story To Europe Uganda has concluded its sixth European media influencer familiarization trip, as the Uganda Embassy in Paris intensifies efforts to market the country as a leading tourism destination across France and Spain. The week-long campaign brought together European journalists, culinary storytellers, and digital influencers for an immersive experience across Uganda’s cultural, culinary, and wildlife attractions. Officials say the initiative is not only increasing Uganda’s international visibility, but is also boosting tourism business opportunities and supporting government’s strategy to grow the economy through tourism. Details Follow….SOT Ambience Uganda is steadily strengthening its tourism footprint in Europe, with the Uganda Embassy in Paris concluding its sixth European media influencer Familiarization Trip aimed at marketing Destination Uganda across France and Spain. Ambience From the vibrant streets of Kampala… to the cultural richness of Northern Uganda… and the breathtaking wilderness of Murchison Falls National Park… Uganda has once again showcased its tourism potential to European audiences through immersive storytelling and digital influence. Ambience The week-long expedition took visiting influencers, journalists, and culinary creators through Kampala, Amolatar District, Lira City, Ziwa Rhino Sanctuary, and Murchison Falls National Park. The visitors experienced Uganda’s diverse cuisines, cultural heritage, wildlife, hospitality, and community tourism experiences. Activities included street food tours in Kampala, traditional Luo cooking demonstrations in Northern Uganda, rhino trekking, wildlife safaris, and a memorable boat cruise along the Victoria Nile. Bite… One of the highlights of the experience was sport fishing near the world-famous Murchison Falls widely recognized as the world’s most powerful waterfall where visitors witnessed the Nile force its way through a narrow gorge before plunging dramatically downstream. The experience offered the visiting teams a unique blend of adventure, conservation, and natural beauty. Bite… AMBASSADOR DOREEN RUTH AMULE Uganda’s Ambassador to France, Spain, and Portugal, Doreen Ruth Amule, says the Embassy has embraced innovative tourism diplomacy centered on experiential travel and digital storytelling. According to the Embassy, the strategy is already producing significant results. Tourist arrivals from France alone have increased from about one thousand eight hundred visitors previously to more than seven thousand four hundred since 2024. Bite… AMBASSADOR DOREEN RUTH AMULE Uganda is now targeting ten thousand annual tourists from France, Spain, and Portugal combined. Officials attribute the growth to influencer campaigns, participation in international tourism expos, multilingual promotional materials, and strategic media partnerships across Europe. Bite… AMBASSADOR DOREEN RUTH AMULE The Ambassador also emphasized the importance of preserving Uganda’s cultures, improving hospitality standards, and investing in tourism infrastructure to sustain growth in the sector. Bite… TOUR OPERATOR Tourism stakeholders say the sector is increasingly becoming one of the most attractive investment opportunities in Uganda due to its strong growth potential and contribution to employment and foreign exchange earnings. Government has identified tourism as one of the priority sectors expected to drive Uganda’s ambitious ten-fold economic growth agenda over the next fifteen years. Chief Executive Officer of TANKE Creative Influence Agency, Ertan Anadol, praised Uganda’s growing appeal among European travelers. He noted that changing media consumption patterns in Europe have made social media and digital storytelling the most effective tools for tourism promotion. Bite… ERTAN ANADOL Anadol also commended Uganda’s efforts toward sustainable tourism and environmental conservation , factors increasingly influencing travel decisions among European tourists. Bite… ERTAN ANADOL Government figures show Uganda’s tourism earnings rose to approximately 1.7 billion US dollars in 2025, while international tourist arrivals increased to about 1.65 million visitors. The tourism sector currently contributes nearly six percent to Uganda’s Gross Domestic Product and supports more than eight hundred seventy-six thousand jobs nationwide. Bite… The visiting influencers are now expected to publish documentaries, travel features, and digital campaigns targeting millions of audiences across France, Spain, and wider Europe — further amplifying Uganda’s tourism brand internationally. Filed from 23 - 29th May, 2026