Inside The Mind of Matt Jones: Fear, Creativity, and Building an MTB Empire

This week, Matt Jones joins us on the Downtime Podcast for an in-depth conversation about fear, creativity, and the business of building a life around mountain biking. From jumping through two autonomous moving trucks in his latest Red Bull project to overshooting the Hardline canyon gap and launching his own MTB video game MAVRIX, Matt opens up about the highs, the near-misses, and everything in between. He talks about how he manages pressure, why filming himself in public still feels awkward, and what it takes to balance content creation, brand building, and family life. Matt also shares how he’s turned ideas into real ventures, from his HELFARE clothing line to the development of MAVRIX, where he worked directly with real trail builders and brought in Rob Warner’s voice to capture the heart of mountain biking in gaming form. This is Matt Jones as you’ve never heard him before - honest, reflective, and brutally real about success, fear, and doing things your own way. #MattJones #MTBPodcast #MountainBiking #RedBull #mavrix Photo Credit: Red Bull Content Pool Podcast Stuff Listener Offers Downtime listeners can now get 10% off of Stashed Space Rails. Stashed is the ultimate way to sort your bike storage. Their clever design means you can get way more bikes into the same space and easily access whichever one you want to ride that day. If you have 2 or more bikes in your garage, they are definitely worth checking out. Just head to https://www.stashedproducts.com/downtime and use the code DOWNTIME at the checkout for 10% off your entire order. And Just so you know, we get 10% of the sale too, so it’s a win win. Patreon You can support the podcast to help it keep going and improving by heading over to   / downtimepodcast   Merch If you want to support the podcast, and represent, then my webstore is the place to head. All products are 100% organic, shipped without plastics, and made with a supply chain that's using renewable energy. So check it out now over at https://downtimepodcast.teemill.com/ Newsletter If you want a bit more Downtime in your life, then you can join my newsletter where I’ll provide you with a bit of behind the scenes info on the podcast, interesting bits and pieces from around the mountain bike world, some mini-reviews of products that I’ve been using and like, partner offers and more. You can do that over at https://www.downtimepodcast.com/newsl... Are you enjoying the podcast? If so, then don’t forget to follow it. Each episode will get delivered to your device as soon as it’s available and it's totally free. You'll find all the links you need at https://www.downtimepodcast.com/follo... You can find us on Apple Podcast, Spotify, Google and most of the podcast apps out there. Our back catalogue of amazing episodes is available at https://www.downtimepodcast.com/episo... #mountainbike #downtimepodcast #mtbpodcast Chapters: 00:00 – Intro: Matt Jones in London 00:40 – The Idea: Jumping Through Two Moving Trucks 02:40 – Turning a Sketch Into a Real Red Bull Project 04:35 – The Tow Car, Speed & Calculations 07:19 – The Red/Green Timing System 08:23 – Mental Pressure: Waiting for the Perfect Moment 14:36 – The Moment Matt Finally Sent It 17:25 – Comparing the Stunt to Hardline’s Canyon Gap 21:08 – From Woburn Woods to Global Projects 24:26 – Discovering YouTube & Early Breakthroughs 30:00 – Building the MAVRIX Mountain Bike Game 41:28 – Growing the HELFARE Clothing Brand 47:05 – The New MTB Athlete Blueprint 50:18 – Advice, Skills & Daily Habits 52:33 – Where to Follow Matt