Staying Visible in the AI Search Era

Staying Visible in the AI Search Era #seo #seoagency #hireseo In this first episode of the SEO Leadership Panel, we dive deep into how AI is reshaping the SEO landscape, from brand visibility in LLMs to what makes SEOs layoff-resistant in 2025. 🚀 What You'll Learn – How SEO is evolving with AI & SGE – Why bottom-of-funnel and brand matter more than ever – How to future-proof your SEO career – Ethical implications of AI-driven search – How to maintain brand voice in AI-generated content – The skills and strategies top SEOs are doubling down on today 🎙 Panel Guests: 👨‍💻 Sam Page: Head of AI & SEO Strategy at inMotion Hosting Linkedin:   / samcpage   🎙 Erika Varangouli Head of Branded SEO at Riverside.fm Linkedin:   / varangouli   🧠 Eric M. Hoover Director of SEO at Kepler Linkedin:   / ericmh   💼 Ian Ferguson SEO Consultant & Founder of FerguSEO Linkedin:   / ianjferguson   📌 Follow SEO for Hire for more insights on Linkedin:   / dashboard   Ready to hire your next SEO to join your team? Visit www.seoforhire.co ⏰ Timestamps: 0:00 - Intro & Guest Lineup 1:07 - Guest Introductions: Sam Page 2:28 - Guest Introductions: Erika Varangouli 3:34 - Guest Introductions: Ian Ferguson 4:16 - Guest Introductions: Eric Hoover 5:30 - The Industry Shift: SEO, AI & Brand 6:09 - Where SEOs Should Focus Now 7:26 - Erika on What SEO Was Always About 10:41 - Sam on Cross-Team Collaboration 12:43 - Ian on Freelance SEO Collaboration 15:07 - Eric on SEO Skills for Layoff Resistance 18:47 - Erika: We're All Still Learning (and That's Exciting) 21:08 - Sam on the Disappearance of Entry-Level SEO Roles 24:21 - Erika: What Juniors Should Focus On Now 26:11 - Communicating SEO Uncertainty to Clients 29:21 - How Personal Brand Affects SEO Career Prospects 31:41 - Maintaining Brand Voice with AI-Generated Content 35:36 - Processes for QA & Brand Alignment with AI 37:53 - Erika: Brand ≠ Just Tone of Voice 41:47 - Understanding Brand Reputation in AI-Driven Search 44:33 - How to Optimize Content for Brand Mentions in LLMs 49:48 - Ethical Dilemmas in AI & SEO (Hallucinations, Manipulation) 54:01 - AI Trends We’re Excited About in SEO 57:53 - Advice for Marketing Leaders on SEO & AI in 2025 1:00:10 - Wrap-Up & What’s Next