The rise and fall of MoviePass

Open Your Relay Account Today: https://relay.yt.link/51fnGtM Relay is a financial technology company and is not an FDIC-insured bank. Banking services provided by Thread Bank, Member FDIC. @bankwithrelay #relaypartner At its peak, MoviePass had over 3 million subscribers paying just $9.95 a month to watch unlimited movies in theaters. On the surface, it looked like one of the greatest subscription deals ever created. Behind the scenes, it was a financial disaster waiting to happen. 👇 SUBSCRIBE for more business breakdowns    / @michael-girdley   Get my free guide → Why Great Businesses Fail: 10 Multi-Million Dollar Mistakes To Avoid: https://links.girdley.com/10fails-yt ------------------------------------------------------------------ ► Get my weekly letter to business owners: essential insights to run, grow, and stay ahead in your business → https://links.girdley.com/newsletter-yt ► For sponsorships or inquiries please reach out to: [email protected] ► Do you have a hat I should wear in a video? Send it to us: [email protected] ► Free events on all things small business: https://links.girdley.com/lectures-yt ► Deep dives on businesses for sale:    / @acquisitionsanonymouspodcast   ► Follow me on Twitter/X: https://x.com/girdley ------------------------------------------------------------------ In this video, we break down the exact math that doomed MoviePass from day one. From selection bias and negative unit economics to misleading investor claims and desperate last-ditch tactics, this is the full rise and fall of one of the most infamous startup collapses of the last decade. You’ll see how selling growth at any cost — without a sustainable business model — can destroy even the most popular product. If you enjoy deep dives into failed companies, investing lessons, and real-world business breakdowns, this story is packed with hard data and brutal truths. Subscribe for more investing, business, and money breakdowns every week.