⁠⁠Afi & Zuu: The Story Behind Stay By Plan | Defying Expectations, Winning Awards and Going Global

What happens when two educated, ambitious young individuals choose an unconventional path and the world doesn’t understand it? In this episode of The Peswa Podcast, we sit down with Afi Tsegah and Zuu Gbedemah, hosts of the Stay By Plan Podcast, to unpack the realities of building something meaningful in a space many people still don’t take seriously. They open up about the stigma they faced from family and friends when they decided to start a podcast despite having strong academic backgrounds—and why choosing purpose over expectations isn’t always easy. From the struggles of building a podcast and brand in Ghana, to the pressure of proving that creative work is valid, this conversation dives deep into what it really takes to stay consistent when doubt is coming from all directions. More importantly, they share what it’s like building with a partner—navigating disagreements, managing expectations, and maintaining the friendship behind the brand. In one of the most vulnerable moments of the episode, Afi and Zuu say things to each other they had never said before… live on the podcast. This is a raw, honest conversation about identity, courage, partnership, and choosing your own path—even when no one else understands it. If you’ve ever felt misunderstood for chasing something different, this episode is for you. 🎧 Watch now and don’t forget to subscribe for more conversations with Africa’s builders, thinkers, and storytellers. #ThePeswaPodcast #StayByPlan #GhanaPodcast #AfricanCreators #Entrepreneurship #CreativeJourney