How To Supercharge Your Content for Lead Generation (feat. Steven Van Vessum of Content King)

In this episode, we’re delighted to be joined by Steven Van Vessum, VP of Community at ContentKing, a powerful SEO tool that lets you live audit your site and track its performance in the background. We brought him over not to talk about SEO (let us know in the comments if you do!) but to discuss ContentKing’s content marketing strategy. They use a combination of blog and knowledge base content to drive organic traffic to the site for very competitive keywords. More importantly, ContentKing uses this content strategy for lead generation — and they’re brilliant at it. Of course, this is the same strategy we’ve been preaching about in our videos, podcasts and blogs. But sometimes, it pays to get an outsider’s perspective and pick their thoughts on how they used their own content marketing to generate high-quality leads. We then wrap things up with a content marketing action plan that you can adopt to drive leads for your business. We also have an exclusive ContentKing offer for our YouTube followers and podcast listeners! Go to www.ContentKingApp.com/ExposureNinja/ and get a FREE 28-day extended trial of ContentKing. ⏲ Timestamps 00:00 — Introduction 02:09 — About Steven and ContentKing 04:43 — How ContentKing Uses Content to Drive Leads 07:13 — ContentKing’s Other Digital Marketing Channels 10:49 — Topic Ideation 15:09 — Validating Topics With Keyword Research 18:33 — Ideal Content Length to Rank 25:19 — Tips for Writing 28:27 — Generating Leads with Content 35:25 — Nurturing and Converting Leads 39:41 — Content Marketing Action Plan 🔗 Resources and Links Content King https://www.contentkingapp.com/exposu... Follow Steven Van Vessum on: Twitter — @Stevenvvessum LinkedIn —   / stevenvanvessum   🎥 Enjoyed This Video? You'll Love These Too How to Find Your Target Audience (feat. Geoff Kennedy of Sitebulb)    • How to Find Your Target Audience (feat. Ge...   How To Increase Your B2B Leads Using Content Marketing    • How To Increase Your B2B Leads Using Conte...   5 Tips for Writing Blog Posts that Generate Leads    • 5 Tips for Writing Blog Posts that Generat...   15 Ways To Increase Your Leads    • 15 Ways To Increase Your Leads   How To Create Landing Pages That Convert at 43%    • How To Create $1 Million Landing Pages Tha...   How To Reach 100 Sales a Day on Your Website    • How To Reach 100 Sales a Day on Your Website   Unlocking Gymshark's £150 Million Marketing Strategy Success Story    • Gymshark's £150 Million Marketing Strategy...   How to Increase Organic Traffic to Your Website in 10 Steps    • How to Increase Organic Traffic to Your We...   How These 3 Shopify Stores Are Making $10-100 Million    • 3 Successful Shopify Marketing Strategies ...   How The Hut Group Uses SEO to Turnover £1.1bn    • How The Hut Group Uses SEO to Turnover £1....   15 Fast Ways to Increase Your eCommerce Sales    • 15 Fast Ways to Increase Your eCommerce Sales   10 Simple Fixes Anyone Can Do To Improve Website Ranking    • 10 Simple Fixes Anyone Can Do To Improve W...   How To Reverse Engineer Your Competitor's SEO    • How To Reverse Engineer Your Competitor's SEO   How To Write Compelling Website Copy That Converts    • How To Write Website Copy That Converts (a...   📺 How to Increase Your Ranking, Traffic, and Leads/Sales How To Increase Your Ranking    • What Is a Sitemap? (and How To Submit One ...   How To Increase Your Traffic    • How To Write Perfect* Page Titles and Meta...   How To Increase Your Leads and Sales    • Video   🔎 Request a Marketing Review Struggling to get more traffic? Struggling to increase your leads and sales? We're here to help. Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales. https://exposureninja.com/ryt/review/ 🔥 Try Semrush for FREE (Exclusive to Exposure Ninja) https://thankyouninjas.com/ 🔥 Try SE Ranking for FREE http://bestninjatool.com 🎤 Listen To Our Podcast Spotify: https://bit.ly/ENpodcastSpotify iTunes: https://bit.ly/ENPodcastItunes 🤩 Follow Us on Social Media LinkedIn:   / exposureninja   Twitter:   / exposureninja   Facebook:   / exposureninja   Instagram:   / exposureninja   📧 Get in Touch Have a question for our team? Have a subject you'd like covered? Email us at [email protected] 👋 Who Are Exposure Ninja? Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development. #ExposureNinja #LeadGeneration #ContentMarketing    • How To Supercharge Your Content for Lead G...