THE UNSUNG HEROES OF K-POP!!! Talking about A&Ring with Michelle Cho 🎵

From assisting an artist with their creative direction to having the final say on a song- A&Rs are the backbone for pop music creation! In this video, we talk with Michelle Cho (also known as Singing Beetle) and her experiences as both an international A&R for SM Entertainment and freelance A&R/Songwriter! Hope you enjoy~ 🎵 Follow Michelle on her socials: ➡️ IG:   / michelle_mkcho   ➡️ YouTube:    • 본캐로 돌아온 음악하는 베짱이의 음악이야기   🎵Interview by Umu: ➡️ Twitter:   / umucado   ➡️ IG:   / umucado   ➡️ Business email: [email protected] 🎵Video edited by Colton Burge: ➡️ YouTube:    / maninbackground   ➡️ Twitter:   / lazyacedia   ----------------------------------------------------------------------------------------------------------------------------------------------------- ▶️ Watch more of our interviews with K-Pop artists & songwriters here:    • ALL of ReacttotheK's K-Pop Interviews   ➡️ Help us make more videos like this by supporting us on Patreon:   / reacttothek   ------------------------------------------------------------------------------------------------------------------------------------------------------ 0:00 Michelle's background 1:07 What is an A&R? 2:30 A&Rs at songwriting camps 3:39 A&R's job with albums 4:17 Working with Henry Lau 4:46 A&R jobs at SM Ent 6:28 SHAWOL 6:47 EXO vs SHINee's sound 7:38 Recruiting producers for K-Pop 8:42 Adrian McKinnon, LDN Noise, Louise Frikk Sveen 9:45 Recruiting producers for PLEDIS 10:35 PRISTIN Black Widow 10:55 HOW she pairs writers together (DEEZ + Ylva) 12:18 language barrier??? 14:30 Fun song creation stories 14:50 F(x) 4Walls 15:30 TTS Dear Santa 16:13 Kai Ride or Die 17:02 Up Next!!!