Family Business, Global Vision: Sunaina Sethi on Growing JKS and Staying Human in Hospitality

Belu: Served with Purpose: Conversation #4 – Sunaina Sethi with Anna Sebastian & Sabrina Gidda Welcome back to Served with Purpose — Belu’s podcast spotlighting the hospitality tastemakers with the boldest voices and most purposeful journeys. In this episode, hosts Anna Sebastian and Sabrina Gidda meet Sunaina Sethi, Co-Founder of JKS Restaurants, in the very place where her story began — Trishna. This is a candid conversation about family, flavour, and forging a path with purpose. From walking away from a career in finance to building one of the UK’s most successful restaurant groups, Sunaina shares the real stories behind JKS’s rise, her thoughts on talent, boundaries, and why hospitality careers are so much more than the industry stereotypes suggest. What you’ll hear: – How sibling dynamics shaped JKS’s identity – Why defining purpose is still a daily pursuit – What the next generation needs in order to thrive in hospitality – The myths about long hours and low pay, debunked – Why creating memories — not just meals is what matters most 📍 Shot on location at Trishna, London 🎧 Listen on: Spotify → https://open.spotify.com/show/... Apple Podcasts → https://podcasts.apple.com/... Explore the campaign here → https://belu.org/served-with-purpose/ Timestamps: 00:04 - Working with your Siblings 01:55 - Evening Rituals & Influences 07:30 - Inspirations & Life Priorities 11:04:17 - Hospitality Career Paths 13:45 - Restaurant Expansion & Process 16:29 - Cautious International Growth 22:49 - Work-Life Balance & Covid 27:56 - Restaurant Industry Challenges 32:43 - Sibling Collaboration & Success 33:30 - Memorable Dining Experiences About our hosts: Anna Sebastian Anna Sebastian is the founder of Anna Sebastian Hospitality, a global hospitality company that specialises in commercial and creative strategy for luxury beverages. She’s also the founder of Celebrate Her, a non-profit community to support and bring women together in the drinks industry. Anna also writes for Class Magazine and works with other non-profit organisations. Follow @annasebastian3 →   / annasebastian3   Sabrina Gidda Sabrina Gidda is a Chef & Culinary Creative known for her global, innovative approach to food. She is an Academician of The Royal Academy of Culinary Arts and a proud champion of women in hospitality, nurturing the next generation of culinary talent. Follow @sabrinagidda →   / sabrina_gidda   About our guest: Sunaina Sethi Sunaina Sethi is the Co-Founder and People Director of JKS Restaurants — the powerhouse behind some of the UK’s most iconic dining destinations, including Trishna, Gymkhana, and Hoppers. With a background in finance and German studies, Sunaina took an unexpected leap into hospitality when her brothers decided to open a restaurant. What followed was the building of a family-led empire that redefined modern dining in the UK. Sunaina leads JKS’s people-first strategy and has played a key role in mentoring the next generation of hospitality talent. A strong advocate for inclusivity, flexibility, and purpose-led leadership, she continues to shape the future of the industry. Follow Sunaina on Instagram →   / sunainasethi   #ServedWithPurpose #BeluWater #JKSRestaurants #HospitalityLeadership #WomenInHospitality #RestaurantIndustry Disclaimer: This video is intended solely for educational purposes. Opinions shared by the guest are their personal views. We do not intend to defame or harm any person, brand, product, country, or profession mentioned in the video. Our goal is to provide information to help our audience make informed choices. Media used in this video belongs to their respective owners