From Spray Foam to Seven Figures: What It Takes to Scale | Beers with Contractors | S2 E80

In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community. 00:00 Introduction 00:46 Meet Cory Boehs 01:47 Kool Foam Origin Story 04:29 Spray Foam Industry Shifts 06:03 Quality Installs Matter 10:44 Commoditization Debate 13:39 Verification Tech Tools 17:39 Barndominium Foam Pitfalls 22:13 Cost Payoff Comfort 28:27 Toward Brave Built 30:07 Satchel Banter and Turning Point 31:00 Backstory and Business Bottleneck 35:17 Brave Build Vision of Success 39:57 What Brave Build Is 44:02 First Mastermind and Momentum 47:31 Events and Expanding Beyond Foam 50:52 Handing Over Control to Suzanne 53:58 Authenticity and Community Impact 55:35 Wrap Up and Safety Disclaimer Contact Cory Boehs at: Website: https://koolfoamllc.com/ Email: [email protected] Facebook (Cory Boehs):   / cory.boehs   Facebook (Kool Foam):   / koolfoaminc   Instagram:   / koolfoam   Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link: https://www.foundationrescuesupply.com/ Contractors Kick Ass! Podcast Store Link: https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours