Webinar Planner [2026]: Programação Comercial, Contratos e Gestão de Inserções

Learn how to configure and use the Playlist Planner to organize commercial programming templates, categories, programs, contracts, and media for your radio station. In this training, Andrew Figueiredo demonstrates in practice how to structure the Planner, from creating templates and commercial blocks to registering advertisers, contracts, products, and uploading media for complete automation of your radio's commercial programming. ▶ What you will learn in this video: 00:00 Introduction to Planner training 00:24 First access and system overview 03:44 Creating commercial programming templates 10:11 Organizing blocks, categories, and time slots 16:02 Advanced configuration of commercial insertions 20:19 Flexible scheduling, media disposal, and distribution 23:01 Special categories, swaps, and date-based templates 25:50 Program registration and schedule definition 30:47 Registration of agents, agencies, and advertisers 32:23 Business sectors and commercial organization 36:32 Payment methods, products, and price lists 41:01 Promotional products and commercial strategies 42:25 Structuring the Planner and implementing it at the station 44:35 Complete advertiser registration 47:59 Creation and configuration of commercial contracts 50:42 Association and upload of commercial media 53:41 Media management and organization Contracts 58:30 Campaign setup and sales scheduling 01:05:12 Insertion planning and validations 01:12:40 Operational adjustments and frequently asked questions 01:20:15 Sales scheduling workflow 01:27:48 Closing and final guidelines 🔔 If this content helped you, leave a like, subscribe to the channel and activate the bell to follow the next training sessions.