The Business That Showed Me Who I Really Was

Selena built a national ed-tech business, edufolios, out of a bit of software she made to skip the paperwork she hated. It won awards. It got funding. And one day, halfway through reciting the mission statement, she watched herself from the outside and thought: no. I don't want this. This conversation with Sue Giacobbe is the whole arc. Teacher, to founder, to coach, and the thing she worked out in the middle that changed how she works with business owners now: your business is a mirror. It reflects back the parts of you that are ready to be seen. The systems matter, and so does the person running them. They grow together. If you're the founder who's done everything right and is quietly wondering why it still doesn't feel like yours, this one's for you. If any of it lands and you'd like to chat properly about what your business has been showing you, my Clarity Calls live here: https://connect.selenawoodward.com/wi... . No rush, lovely either way. Chapters 00:00 Meet Selena 01:23 From teacher to founder 04:34 The albatross, and the moment she saw it 06:04 Your business is a mirror 08:40 The question every founder meets at the next level 11:20 Meeting each threshold with grace 12:20 Fear first, then the choice 15:20 Looking back with kinder eyes 19:04 What Selena actually does now (the 80/20) 22:10 Where the real movement comes from 23:29 Being congruent with who you are 24:27 The Golden Buddha 25:35 When identity fuses to the role 30:20 Showing up as yourself 31:10 The bravery she's proud of 34:30 First attempt in learning 37:08 The twenty-year overnight success 41:33 The double-edged sword: your gift, dialled up 45:12 Two things worth knowing 47:53 Grace, and the child learning to walk Also searchable as why my business doesn't feel like mine · successful but unfulfilled founder · built a business I didn't want · feeling stuck despite doing everything right · should I walk away from my business · burnt out founder story · when success feels empty