PARTYSLATE CEO: How to Win More Clients in the Event Industry

Hey guys, welcome back! Today, I'm diving into the story behind Party slate that Julie the CEO shares with me about how a self-described "digital person" who loved planning events  couldn't find the right online resource, got inspired while redesigning her kitchen, and turned that idea into a nationwide platform now reaching over 4 million unique visitors per year. I've personally been using Party Slate since the early days, and hearing Julie break down exactly how to maximize it as a photographer completely changed how I think about my digital presence. 📞 Schedule a call: https://www.rachelcapil.com/book-brea... 🤑 6 figure event photography Success formula: https://www.rachelcapil.com/6-figure-... 📣 FREE Resources: https://www.rachelcapil.com/free-guides 🧘🏻‍♀️ Rachel’s FAV $$ Making Meditations: https://www.rachelcapil.com/meditations 💥 Follow Me here: EDUCATION WEBSITE: https://www.rachelcapil.com/ PHOTO WEBSITE: http://rachelcapilphotography.com INSTAGRAM:   / rachel_capil   FACEBOOK:   / rachelcapilphotography   📌 Video Chapters 0:00 - Intro 1:01 - Welcome & introducing Julie Rains, CEO of Party Slate 2:00 - Julie's origin story & love for live events 3:02 - Planning 50+ events & not finding the right online resource 3:25 - The "lightning bolt" moment that inspired Party Slate 4:09 - Building the team & going nationwide 4:32 - Hitting 4 million+ unique visitors per year 5:37 - Why referrals alone aren't enough — the 7 to 10 touchpoint rule 6:40 - SEO, Party Slate's YouTube channel & staying visible online 7:07 - Introducing Photo Hub — personalized photo boards for prospects 8:15 - Rachel's niche: bar mitzvah photography in the Bay Area 8:55 - Party Slate vs. Yelp — you control your profile completely 9:36 - SEO meets AI Optimization — how Party Slate builds for both 10:23 - Crediting venues & planners builds your network digitally 12:22 - What successful photographers do differently on Party Slate 12:41 - The #1 problem: venues not getting photos from photographers 13:36 - Photo Hub: seamless AI-driven photo sharing for the events industry 16:57 - Rachel's secret: always sharing photos = booked almost every Saturday 17:35 - "Content is your currency" 20:28 - Party Slate's freemium model — try before you buy 22:35 - Why Party Slate looks premium — clean, ad-free design philosophy 25:09 - Instagram (lean back) vs. Party Slate (lean in, high intent) 27:45 - How is AI changing the events industry? 28:09 - AI = operating as a team of 6 with a team of 3 30:27 - Julie's AI stack: ChatGPT → Claude → Claude Cowork 31:33 - Build a venue strategy: target 20 new venues with a written plan 32:16 - "What's not written down doesn't happen" 33:10 - Rachel on visualization, spirituality & meditation 33:48 - Julie's meditation? The hot tub 😄 35:22 - OKRs: build a venue domination plan by quarter 37:10 - The best thing photographers can do: deliver photos to vendors FAST 39:02 - Why Party Slate events are the best networking in the industry 40:37 - One conversation at a networking event = $40,000 in business 41:40 - Failure is a badge of honor — the Silicon Valley mindset 42:23 - Final words & Part 2 teased