Штучний інтелект — загроза чи інструмент? Як ШІ підміняє творчість

Artificial intelligence has ceased to be just an auxiliary tool - it actively shapes modern culture. AI-generated songs are entering the music charts, realistic photo shoots are misleading even attentive viewers, and stores are overflowing with books created by algorithms. In this episode of Kulturymo, host Valeria Pavlenko analyzes how artificial intelligence is changing pop culture and creative professions. How do neural networks create a “realistic” picture, and where is the line between a useful tool and a disturbing trend? 00:00 — How AI is quietly changing pop culture and creative professions 01:30 — The reality crisis: why seeing is no longer believing 01:46 — Deepfake: how generative models (GANs) work 02:46 — Photography in the age of AI: what is changing for the profession 03:36 — AI as a cheaper alternative to photos for business and advertising 04:53 — AI content labeling and new ethical rules 05:32 — AI in music: fake tracks with the voices of stars 06:04 — Statistics: how much music has already been generated by AI in Ukraine 06:34 — Virtual bands and scandals with AI artists 08:13 — Will interest in AI music disappear and how are they planning to regulate it 08:58 — Generative texts: a crisis for writers and journalists 09:17 — Amazon and book charts, filled with AI books 10:35 — Why serious media doesn’t trust AI to write news 11:43 — Artists against AI: imitation of styles and loss of income 12:09 — The problem of training AI on works without the consent of the authors 13:07 — Lawsuits against AI companies for copyright infringement 13:45 — The Make It Fair campaign and artists’ protests in Britain 15:00 — Lawsuits against OpenAI, Google, Meta: the legal battle continues 16:42 — What can AI not replace? Team: Host: Valeria Pavlenko Cameramen: Sofia Pasevich, Oleksandr Perlyk Editor: Maria Dergachova Editors: Oleksiy Matskevich, Nadiya Mykolayenko Design: Anastasia Rybakova, Nika Nazarenko Line producer: Kira Savchenko Executive producer: Anna Pogrebna Subscribe and press 🔔 to receive notifications about new videos and broadcasts Our official website: https://suspilne.media/culture Culture news on Telegram: https://t.me/suspilne_culture We are on Facebook:   / suspilne.culture   Culture news on Instagram:   / suspilne.culture   We are on TikTok:   / suspilne_culture   —— Read everything about Suspilne here: https://corp.suspilne.media/