Mauvais tracking = argent perdu | Pourquoi 99% des infopreneurs échouent

In this video, we tackle a crucial topic for every entrepreneur: tracking your landing pages. I'll show you how to effectively manage your campaign and optimize your conversion rate to boost your online sales. Discover the essential steps for true conversion rate optimization and the impact of tracking on the profitability of your advertising campaigns. Of course, I'll demonstrate the critical importance of tracking for your landing pages and how to optimize marketing campaigns (Meta Ads and Google Ads). We'll explore the implementation of tags (tracking pixels) to maximize your conversion rate and ensure real profitability. Discover the keys to effective landing page optimization to drive your digital marketing efforts in 2026. We'll also discuss Server-Side Tracking, which is THE trend for top online businesses (e-commerce, infopreneurs, and lead generation). 👉 Haven't seen the first video on landing pages? Watch it here:    • Landing Page vs fiche produit : quelle dif...   or on @mehdi_rooty ⏱️ IN THIS VIDEO: 00:00 – Introduction: why tracking is essential in 2026 00:33 – What is tracking and what is it really used for? 01:45 – The vicious cycle of poor tracking (and why it's expensive) 02:37 – Real-world case study: from €13 to €0.53 per lead thanks to tracking 04:00 – Tracking an infopreneur landing page, step by step 06:37 – Managing by cost per sale (not per click): how it works 08:04 – Google Ads compatible CRM: why it's essential 09:58 – Server-side tracking: what it is and when to implement it 📊 WHAT YOU WILL LEARN: ✅ Understand why tracking is the key to your campaigns ✅ How to structure 3 conversion levels (download → call → sale) ✅ Manage your campaigns by cost per sale with the right signals ✅ What GCLID is and why your CRM needs to capture it ✅ Server-side tracking: the technique of industry leaders Market ✅ When to Invest in Server-Side Tracking 🔎 CUSTOMER CASE STUDY: An e-commerce business spending €162,000/year on Google Ads. After tracking optimization: cost per conversion dropped from €13 to €0.53. It's not magic. It's tracking that sends the right signals to the algorithm. 🛠️ Google Ads Compatible CRMs Mentioned: → Zoho, GoHighLevel, HubSpot, Marketo 📌 ROOTY Resources: → Free 30-Second AI Audit of Your Website: https://rooty-agency.com/audit → Free 15-Minute Strategy Session: https://calendly.com/mehdi-rooty/15min → Our Tracking Services: https://rootyagency.com/mesure/tracki... → Server-Side Tracking: https://rooty-agency.com/mesure/track... → SOS Tracking: https://rootyagency.com/mesure/sos-tr... → ROOTY Resources Page (blog, glossary, calculator): https://rooty-agency.com/ressources 🚀 Who Am I? Mehdi, founder of ROOTY Agency. Conversion and tracking expert for over 14 years. I help infopreneurs, e-commerce businesses, and lead generation websites stop losing money due to flawed tracking. 📲 FIND ME HERE: → LinkedIn:   / mehdi-boudjemaa   → Instagram:   / mehdi_rooty   → YouTube:    / @mehdi_rooty   → Website: https://rooty-agency.com #digitaltracking #googleads #landingpage #infopreneurs #metaads #advertisingcampaigns