Americans No Longer Want $85,000 Trucks Anymore — And Everyone Knows Why

A brand-new truck now costs as much as a house down payment — $80,000, $90,000, sometimes north of $100,000 on an eight-year loan — and owners are finding out the hard way that the price tag doesn't buy reliability. In this video, real truck owners and mechanics show what's actually happening on today's lots: a brand-new pickup that won't start after a routine software update, a truck on its twelfth trip to the shop with a misfire before 10,000 miles, blown 6.7 Powerstroke and Platinum diesels, transmissions packed with exploded metal, a 2024 GMC Sierra with no reverse, and even a truck that caught fire while the gauges read perfectly normal. From daily drivers to $90,000 flagships, the same pattern keeps repeating — luxury-truck prices for machines that strand their owners within days. None of these people were reckless; they bought the newest, most expensive, most advertised trucks on the lot. They're just the first ones to finish doing the math. Copyright Disclaimer under Section 107 of the Copyright Act 1976: Fair use is permitted for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. This video contains commentary, criticism, analysis, and transformative content. All rights to third-party content belong to their respective owners. No copyright infringement is intended. ⚠️ Disclaimer: This video is for entertainment and educational purposes. All clips used are publicly posted to social media. #trucks #newtrucks #truckproblems #f150 #powerstroke #ram2500 #silverado #gmcsierra #cars #carprices #costofliving #mechanic #autoindustry #truckrecall #america #automotive new truck problems, brand new truck won't start, truck market 2026, expensive truck repairs, 6.7 Powerstroke failure, Ram 2500 problems, GMC Sierra transmission, Silverado problems, F-150 reliability, truck recall, blown diesel engine, transmission failure new truck, truck owner regret, auto loan crisis, cost of living crisis, truck depreciation, mechanic, pickup truck problems, new trucks are junk, planned obsolescence trucks, eight year car loan, america why new trucks fall apart, $80000 truck, $90000 truck, luxury truck prices, truck stranded day one, software update bricked truck, misfire code truck, engine blew low miles, no reverse Sierra, truck caught fire, disposable trucks, financed for eight years, upside down on truck loan