How We Built Graymatter to 50K Customers | Founder's Story

Open heart surgery, drained savings, and a product tested dozens of times before launch. Our founders Jim and Novi sat down with Highbeam to reveal how Graymatter grew from ZERO to 50,000 loyal customers. 🧠 Try Graymatter Strengthen your cognition with our daily plant-based drink for calm, focused energy, without the crash or the side effects. → https://trygraymatter.com/ 🤝 Work With Us If you already know the power of Graymatter, you can now help others experience flow state too. → https://trygraymatter.superfiliate.co... 🧠 Join the Graymatter Community Connect with like-minded individuals who are reclaiming their attention and investing in their minds. →   / 1e9lc99jbi   📱 Join Our Discord The people you share Graymatter with are joining a movement. Share your work, join challenges, and grow alongside our creator community. →   / discord   🔗 Follow Instagram:   / graymatter_co   YouTube: ‪‪@Graymatter_co‬ TikTok: https://www.tiktok.com/@graymatter_co... CHAPTERS: 00:00 - Intro | Who Are Jim And Novi? 00:14 - The Idea | Why Is There No Gatorade For The Mind? 01:32 - Formulating Graymatter With A PhD Molecular Biologist 02:50 - The Early Days | Doing Everything Ourselves On Hard Mode 06:23 - The Biggest Challenge | Figuring Out Our Customer 07:56 - What Graymatter Feels Like | Calm Alertness, No Crash 09:47 - Jim's Story | Open Heart Surgery And A Second Chance At Life 13:28 - Novi's Story | Leaving Private Equity To Take The Plunge 15:24 - The Reviews | Who Graymatter Helps And Why It Exists 19:50 - The Mission | Hypergrowth And Shifting The World's Consciousness