「思ったより冷たい」記者初体験 山形名物冷やしシャンプー18日開始 新商品ミストも登場

The "Chilled Shampoo" service, a summer tradition in Yamagata Prefecture, will begin simultaneously at barbershops throughout the prefecture on the 18th. On the 17th, temperatures rose across the country, with Shinjo and Yamagata experiencing scorching summer-like temperatures. A YBC reporter had the opportunity to experience the "Chilled Shampoo" ahead of time. Read the article about this video https://news.ntv.co.jp/n/ybc/category... Reporter Takashi Watanabe: "The hot days continue. The sun was strong on the 17th as well. At a barbershop in Higashine City, a banner advertising the chilled shampoo, a summer tradition in Yamagata, is displayed." The barbershop visited was Tsukasa Barbershop in Higashine City. Here, the YBC reporter experienced the "Chilled Shampoo" for the first time in their life. First, a bottle of ice-cold "chilled shampoo" was taken out of the refrigerator. Experience: "It's colder than I expected," "It penetrates deep into my head." But the chilled shampoo experience doesn't end there. Next came a frozen shampoo, reduced to a sherbet-like consistency. This made the already chilled head even colder. Experience: "It reaches my brain," "The back of my head feels cold," "Not just my head, my whole body feels cold." Atsushi Akagi of Tsukasa Barbershop: "We massage it in to remove scalp oil and provide relaxation." "Chilled shampoo" is a summer tradition originating in Yamagata Prefecture, offered annually since 2004 by the Chilled Shampoo Promotion Council "Hiyashibito" at barbershops throughout the prefecture. This season, the chilled shampoo service will begin simultaneously at approximately 300 shops throughout the prefecture from the 18th. Reporter Takashi Watanabe: "Even after some time has passed, the coolness lingers on my head; it feels like I have ice on my head. It's refreshing." Temperatures rose again on the 17th. High temperatures were recorded in various locations, including 32 degrees Celsius in Shinjo, 31.8 degrees in Yonezawa, and 31.4 degrees in Yamagata, with 13 locations in the prefecture experiencing summer-like temperatures. While cloudy skies and rain are expected on the 18th due to a trough of low pressure, the meteorological observatory predicts high temperatures of 30 degrees Celsius in Shonai and 28 degrees Celsius in Murayama and Okitama, making it a hot day. Jun Akagi of Tsukasa Barbershop: "We hope that our chilled shampoo will help people relax and enjoy themselves this summer as a way to beat the summer heat and refresh themselves. We also hope that people will use it as a cool spot." Furthermore, starting in 2026, a "chilled mist" to be applied to the face and arms will be introduced to allow customers to cool down immediately upon entering the shop for the "chilled shampoo." "Cooling shampoo" will be available at barbershops and other locations throughout the prefecture until mid-September. #News #Yamagata #YBC Please subscribe and like! ◇Yamagata Broadcasting's App YBC App: https://www.ybc-app.jp/view/location.... ◇Yamagata Broadcasting's Social Media X (formerly Twitter): Official   / ybc   News:   / ybc_hodo   Piyo Tamago Wide:   / ybc_piyo   Radio:   / ybc_radio   Facebook:   / ybc.co.jp   Instagram: TV   / ybc_yamagatahoso   Radio   / ybc_radio   Piyo Tamago Wide   / ybc_piyo_   ◇[Latest News Distribution] Yamagata Broadcasting HP https://www.ybc.co.jp