When Great Basketball Cards Aren't Enough Anymore

For years, Topps NOW was a simple concept: something happened, you liked the card, and you bought the card. But modern releases often feel different. Using NBA Finals relics, Team USA cards, and the evolution of Topps NOW, I explore a question I can't stop thinking about: What happens when the card stops being the product? Disclaimer: When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network. If you enjoy content like this, consider shopping through my affiliate links: eBay https://ebay.us/Gu5Q7w Amazon https://amzn.to/3MnjsFr #sportscards #basketballcards #toppsnow #nbafinals #cardcollecting #thehobby