Deepfakes and AI Identity Fraud: What Businesses Need to Know | Emmanuelle Saliba

This is a conversation with Emmanuelle Saliba, Chief Investigative Officer at Get Real, about deepfakes, synthetic identities and AI-driven identity fraud. We discuss how generative AI is changing misinformation, social media manipulation, voice cloning and remote identity verification, with a focus on what these risks mean for businesses, governments and individuals. The episode is relevant for listeners working on corporate security, financial crime, fraud prevention, cybersecurity, OSINT and digital investigations. Emmanuelle Saliba:   / emmanuellesaliba   GetReal: https://www.getrealsecurity.com/ GetReal Youtube:    / @getrealsecurity   Integrity Insights Podcast: https://pod.link/1691491946 00:00 Introduction 00:28 Emmanuelle Saliba’s background in journalism 03:15 From visual verification to Get Real 05:10 How online misinformation has changed 08:00 What are deepfakes and synthetic media? 10:45 Why simple deepfake “tells” no longer work 14:05 AI influencers and synthetic avatars 16:40 How synthetic social media accounts are used 19:10 Political disinformation and nation-state risks 21:00 Provenance, watermarking and verified content 22:45 Corporate risks and remote identity verification 25:05 Synthetic IDs, biometric checks and deepfake detection 26:15 The future threat horizon